Digital Convergence in Cultural Communication

Abstract

The idea of convergence presented itself in the cultural arena before appearing in the technological field via the idea of interculturality, which refers to the impossibility of understanding cultural diversity from above, which is to say, relegated to the margins of the processes of exchange between diverse cultures. This article proposes to reflect on the complexity and the dynamism of this exchange in the realm of digital convergence, from technological convergence as communicative transparency and legitimization for corporate concentration, to convergence as connectivity and cultural interaction.

Notes

¹For the complete text of these proposals see Martín Barbero (2005).