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A four week case study of a radio newsroom's source delivered material, herein referred to as information subsidies, found only 19% of all items collected were used to make up part of a newscast. Twenty percent of all information subsidies, more than were used in a newscast, were never opened. This suggests news directors follow a two‐step decision process when deciding what subsidies to use. The first step, whether or not to open the subsidy, is made using information printed on the envelope. The second step is then deciding whether to use the subsidy on the air. This two‐step process suggests that news directors place more emphasis on source credibility and power perception than the information that is actually included in the information subsidy.
Notes
Joseph E. Burns (Ph. D., Bowling Green State University) is an Assistant Professor in the Department of Communications and Theatre at Susquehanna University, Selinsgrove, PA 17870–1001. An earlier version of this paper was presented as a top three student paper to the Radio/Television Journalism Division at the Annual Meeting of the Association for Education in Journalism and Mass Communications, Atlanta, GA, August 1994.