Urban gastronomic festivals—Non-food related attributes and food quality in satisfaction construct: A pilot study

ABSTRACT

Gastronomy festivals play a key role in attracting tourists, since they ensure a total tourism experience rather than only a food tasting or eating experience. The purposes of this study are to investigate the relationship of non-food related attributes toward satisfaction with urban gastronomic festivals and to determine if food quality as a moderating variable changes the intensity of the relationship. Model fit was tested through confirmative factor analysis, while regression analysis was employed to determine the impact of main and interaction effects. The findings suggest that all non-food related attributes, except comfort, have significant impact on satisfaction, while food quality has partial moderating effect.

KEYWORDS:

• Behavioral intention
• food quality
• gastronomic tourism
• non-food related attributes
• pilot study
• urban gastronomic event