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Abstract
In the late 1990s, a heated discussion about the regulation of outdoor advertising in the Journal of the American Planning Association attracted a great deal of interest in the planning community. In an article entitled “Beauty as Well as Bread,“ the president of Scenic America launched an attack on the sign industry. The authors wrote, “Nothing can damage community appearance or destroy a sense of place faster than uncontrolled signs and billboards. “ The Signage Foundation for Communication Excellence (SFCE ) responded to the article in the journal's winter 1998 issue. SFCE sought to reframe the discussion by posing the question: “How can we integrate place based communication and graphics into a rational, reasonable, and attractive land use plan? “