Abstract
Professor Jourdan has chosen a poor target for her critique of sign regulation. Every article, book, or message is written with an expected audience in mind. Professor Daniel Mandelker's work is no exception. That audience includes, among others,planners and lawyers who want the land use regulations they craft to regulate in a constitutional way. Writing a book or article that considers the needs of an important segment of his likely audience should not be troubling. That is not a “fundamental problem “that reflects a “belief that a municipality is obligated to undertake the regulation of signage in the interests of the general public health, safety, and welfare. “