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Editor's Introduction

Institutionalizing Strategic Communication: Theoretical Analysis and Empirical Evidence

Pages 69-71 | Published online: 10 Apr 2009
 

Abstract

This issue of the International Journal of Strategic Communication explores the potential of institutional theories for the field of strategic communication. However, it cannot be taken for granted that communication is inevitably rooted in the heart of modern organizations; the worldwide recession will have consequences for strategic communication. The approach of new institutionalism applied in this issue will provide a tool for analyzing the drivers behind the developments to come.

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