What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action

Jo-Yun LiDepartment of Strategic Communication, University of Miami, Coral Gables, USACorrespondence[email protected]

Joon Kyoung KimSchool of Journalism and Mass Communications, University of South Carolina, Columbia, USA

Holly OvertonSchool of Journalism and Mass Communications, University of South Carolina, Columbia, USA

Nandini BhallaSchool of Journalism and Mass Communications, University of South Carolina, Columbia, USA

Nanlan ZhangSchool of Journalism and Mass Communications, University of South Carolina, Columbia, USA

Minhee ChoiSchool of Journalism and Mass Communications, University of South Carolina, Columbia, USA

Won-Ki MoonStan Richards School of Advertising and Public Relations, University of Texas at Austin Moody College of Communication, Austin, USA

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ABSTRACT

This study investigates individuals’ cognitive, motivational, and communication responses regarding an environmental CSR issue using arguments from the situational theory of problem-solving (STOPS) with a cross-situational factor as an antecedent. Survey results provide empirical support for the application of the STOPS in a CSR communication context and suggest that a collectivistic orientation predicts individuals’ situational perceptions and cognitive reactions toward organizations’ environmental CSR efforts. Theoretical and practical implications for strategic communicators are discussed.

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No potential conflict of interest was reported by the authors.

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What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action

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What Shapes Environmental Responsibility Perceptions? Measuring Value Orientations as a Predictor of Situational Motivations and Communicative Action

ABSTRACT

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