Abstract
Many threats have appeared with an increasingly sophisticated web platform. To cope with these threats, end users have to gather and process relevant information. There are two modes of information processing: systematic processing and heuristic processing. Using the heuristic-systematic model, the study shows the influence of involvement and information insufficiency on the processing mode. The study finds that high involvement is positively related to systematic processing, while low involvement is negatively related to heuristic processing. Information insufficiency has a significant negative relationship with heuristic processing but no significant relationship is found between information insufficiency and systematic processing. The study also shows that systematic processing has a positive relationship with the intention of following recommended protective actions while heuristic processing has a negative relationship with this intention. The results shed light on the role of processing mode related to web threat information.
Additional information
Notes on contributors
Lixuan Zhang
Lixuan Zhang is currently an associate professor at Augusta state University. Her research interests include security and privacy, social media and human computer interaction. Her manuscripts have been published and/or accepted at International Journal of Electronic Commerce, Cyberpsychology, Behavior and Social Networking, Cornell Hospitality Quarterly, Information Systems Management, Journal of Organizational and End User Computing and other journals.
Clinton Amos
Clinton Amos is the Cree Walker Chair of Business Administration in Hull College of Business, Augusta State University. His research has been published or is forthcoming in the Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Marketing Communications, Journal of Consumer Behaviour, CyberPsychology & Behavior, and the European Journal of Marketing.