http://orcid.org/0000-0003-4517-4250
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Abstract
With social media, presidential figures can communicate directly with citizens without filter, and the self-selecting nature of social media ensures that supporters will comprise the majority of that figure's social media following. This project examines an example of visual content aimed at a president's supporters: the Real News Update. Produced by the Trump reelection campaign, the Real News Update mimics the color designs and structures of cable news and uses female anchors to soften messages while emphasizing conflict with the press. In a polarized climate aided by the popularization of outlets like Fox News, the Real News Update apes the style of the press to offer an in-house digitally distributed alternative.
ORCID
Thomas Gallagher 
https://orcid.org/0000-0003-4517-4250
Notes
1 For direct access to West Wing Week videos, use https://www.youtube.com/channel/UCDGknzyQfNiThyt4vg4MlTQ/search?query=west+wing+week
Additional information
Notes on contributors
Thomas Gallagher
Thomas Gallagher is the author of The American Presidency and Entertainment Media: How Technology Affects Political Communication and “The Outsider on the Inside: Donald Trump's Twitter Activity and the Rhetoric of Separation from Washington Culture.” E-mail: [email protected]