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CoDesign
International Journal of CoCreation in Design and the Arts
Volume 3, 2007 - Issue sup1: Affective Communications in Design Challenges for Researchers
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Original Articles

How to assist and capitalise on a creativity approach: a creativity model

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Pages 35-44 | Published online: 21 May 2007
 

Abstract

Manufacturing companies are evolving in a more and more complex context. In order to survive in that context some choose strategies of differentiation based on innovation approaches. After reviewing the state of play and discussing existing creativity models, we propose a descriptive and prescriptive model of the creativity approaches found in companies. We will compare our model to various creativity projects and we will extrapolate its prospective contributions.

Les entreprises manufacturières évoluent dans un contexte de plus en plus complexe. Pour y survivre, certaines optent pour des stratégies de différenciation basées sur des démarches d'innovation. Nous proposons, après avoir fait l'état des lieux et discuté les modélisations de la créativité, un modèle descriptif et prescriptif des démarches de créativité en entreprise. Nous confrontons ce modèle à divers projets de créativité et extrapolons les apports potentiels de celui-ci.

Notes

Groupe Peugeot Citroën.

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