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Abstract
The aim of this paper is to evaluate the strategy including the weakness and potential difficulties as well as the strong points and opportunities, and finally to learn from this successful situation and take into account the weakness. This study can be used as an example for different cities that are willing to develop their own strategy in order to develop their cultural tourist market. 《Turisme de Barcelona》 is a tourism promotion organization which uses culture as a fundamental factor for placing Barcelona in the international tourism market. 《Turisme de Barcelona》 had as an objective to make the most income as possible by multiplying budget by ten. It would be necessary to increase the contribution of these institutions more than others coming from outside Barcelona. The city destinations are competing against each other. Although some joint activities could be beneficial. There are some actions than could be taken in order to work along with other cities or tourism companies, while keeping independent in some aspects. This is something that needs to be continuous in order to grow