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ABSTRACT
Research question
Entrepreneurial orientation (EO) is one of the performance measurements in the research on sport entrepreneurship. Another measure of performance studied is coopetition (simultaneous collaboration and competition). This study tested how EO might affect coopetition.
Research methods
In total, 106 sport entrepreneurs from the United States participated in a survey. This survey included an experiment measuring participants’ coopetition tendency (the dependent variable) and EO (the independent variable).
Results and findings
EO affected coopetition. This relationship was negative among sport entrepreneurs who reported training with their potential competitors and positive among sport entrepreneurs who did not report such training.
Implications
EO-behaviors (developing sport products, services, techniques, equipment, and practices) can encourage sport entrepreneurs towards coopetition. This might especially be the case for sport entrepreneurs who use their skills acquired from sports that they train or trained alone.
Disclosure statement
No potential conflict of interest was reported by the author(s).