Assessing the Changing Network TV Market: A Resource-Based Analysis of Broadcast Television Networks

Abstract

To assess the new landscape of the broadcast television network market amidst the growth of the Internet, the arrival of digital television, and many other technological and regulatory changes, we applied a resource-based framework of strategic management to review the characteristics of the television market as evidenced by the networks’ property- and knowledge-based resources. We examined the resources that became more prevalent as the competitive dynamics increased the level of uncertainty in this market and investigated the types of resources that might lead to superior performance. We conducted a case study to assess the resources of NBC, CBS, ABC, Fox, UPN and WB in four different time periods.

Key Words:

• television
• networks
• markets
• resources