The Dilemma and Future of Chinese Provincial Satellite Television

Abstract

This article explores the changing nature of national television in China and how developments in provincial satellite television (PSTV) are altering competition and strategy of television firms throughout the nation. Provincial satellite television is a term denoting television stations owned and operated by Chinese provincial governments but available to Chinese audiences nationwide. PSTV programs are transmitted by sateUite system however most Chinese audience can legally view these programs only via a cable system. Based on the analysis of competitive advantage and weakness this paper adopts strategy methods and points out the serious dilemma of PSTV in China and the reasons behind it. The feasibility of re-positioning PSTV in the marketplace is then discussed at a comprehensive level. In the end suggestions are made for investors who are interested in the future of Chinese television industry.

Key Words:

• strategy
• positioning television satellite China