Managing a Joint Venture: A Case Study of Participants’ Roles and Conflicts

Abstract

This article explores the relationship between partners in joint ventures by studying MGM Network’ entry into the Korean market. MGM has focused on the distribution of films through licensing. Since 2000, however, it has rapidly extended its business areas by launching library channels in foreign countries. As a part of this expansion strategy, a joint venture company MGM Channel Korea was created in early 2002. This study analyzes the management accomplishments and failures of the MGM Channel in Korea to gain understanding of the challenges of managing an international joint venture.

Key Words:

• organizational structure
• joint ventures
• governance
• managerial conflict
• transnational operations