208
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Impact of the Internet on Consumer Information Search Behavior in the United States

Pages 27-39 | Published online: 16 Mar 2015
 

Abstract

This study examines the impact of Internet search capabilities on consumer pre-purchase decision-making. Studying changes in U.S. consumer attitudes between 2000 and 2005, it finds that online information search is increasing among those who engage in pre-purchase information seeking for major financial commitments, that those who engage in online search perceive it to enhance their shopping/decision-making capabilities, that they rely less on traditional mass media information sources and that, despite the increased information sources available online, most consumers are not confused by their information options. Conclusions suggest strategies for both marketers and media firms.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.