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Original Articles

What is a Quality Test Worth? The Influence of Advertising Budgets on Product Ratings and Consumer Spending

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Pages 63-85 | Published online: 16 Mar 2015
 

Abstract

This study considers the ratings of games published in magazines devoted to computers and games and the influence they have on willingness to buy products. It explores the influences of the volume of advertising bought by the publishers of the games by analyzing 5 major German magazines for the special field of first person shooter (FPS) games and interviews with major game publishers. The findings indicate a strong correlation between advertising volume and ratings1

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