Newspapers on Electronic Paper Devices: A Scenario Analysis of Possible Business Models

Abstract

The article analyses the changes in business models employed by the stakeholders in the newspaper value network, in view of the introduction of mobile devices using electronic paper. These devices hold the promise of a mobile digital reading experience close to that of ‘real’ paper. The potential impact of massive digitally distributed reading content on the traditional publishing value chain could be significant. This article develops four scenarios outlining possible business models.

Key Words:

• newspaper
• electronic newspaper
• electronic paper
• business model
• digital strategy