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Abstract
This article analyzes the emergence, within the context of the global communications market, of a corporative set-up that hasappeared over the last twenty years: transversal media corporations (TVMCs). The geographical and product expansion of corporations has paved the way for the strengthening of this new type of contender, and isthe result of the evolution of transnational media corporations. At present, this title can be used for three companies: Time Warner, News Corporation and Bertelsmann.
