Restructuring and Turnaround of A Public Service Broadcaster: Public Management with a Private Attitude

Abstract

This article explores the restructuring and turnaround of a troubled broadcasting company. It seeks to identify some of the essentialsuccess factors associated with management and innovation within a firm. It uses as a case the Portuguese public service television broadcaster, a state-owned media company. It show that it is possible todevelop both reactive and proactive management attitudes in such anenterprise and the importance of leadership in innovation, management, change and organizational development processes of media firms.

Key Words:

• television
• management
• leadership
• change
• Portugal