Strategies in the Media Industry: Towards the Development of Co-opetition Practices?

Abstract

This article analyzes structural changes in the media industries as convergence enables current players in the broadcasting sector to expand their roles. It also marks the entry of powerful new players from the telecommunications and IT industries which are altering their value chains and business models. Firms are moving up the value chain to higher margin activities through both vertical integration but also and horizontal concentration, establishing numerous partnerships and cross investments. However, even if they operate in a fiercely competitive environment, they simultaneously compete and collude thereby adopting the logic of co-opetition.

Key Words:

• strategy
• value chain
• partnerships
• co-opetition
• business ecosystem
• media