The Role of Public Service in Digitization of Radio

Abstract

Until now, the digitization of radio has taken place through changing terrestrial broadcasting delivery system from analogue to digital. But broadband and mobile reception technologies have now introduced new aspects to the digitization process. Today, this process is increasingly guided by developments in technology and in the market, but public service broadcasting companies still have influence in it. All digitalization new initiatives face the same problem – the lack of reasonably priced receivers equipped with a multifunctional chipset to facilitate the transition. The role of programming content is also changing. The overflow of music on different platforms forces public service broadcasters to reconsider the content of their own broadcast offerings.

Key Words:

• Digital radio
• public service broadcasting
• radio content
• broadband
• mobile listening