Factors Affecting Resistance and Intention to Use the Smart TV

Abstract

This study examines the factors affecting the adoption of smart TV based on the innovation resistance and technology acceptance models. Based on a national survey, perceived usefulness was found influential in predicting resistance and intention to use smart TV consistent with previous literature. Perceived ease of use also showed significant impact on reducing resistance. It should be noted, however, that the effect of perceived ease of use on intention to use a smart TV was not supported. Contrary to the expectation, perceived ease of use had a negative impact on perceived usefulness. Additionally, mediating role of resistance was identified as significant.

Key Words:

• smart TV
• resistance
• technology acceptance model
• intention to use