The evolution of dominant logic: 40 years of strategic framing in the Finnish Broadcasting Company

Abstract

This study analyses the evolution of managerial strategic thinking in the Finnish Broadcasting Company during the last 40 years. The analysis sheds light on how managers have interpreted and framed the dramatic changes in the media environment. The theoretical frame is based on the managerial cognition research tradition, with the focus on the concept of dominant logic. The analysis is based on a qualitative content analysis of annual reports. According to the results, the dominant logic evolves path-dependently through shorter change periods – the changes in the former period provide the direction for the changes in the following period.

Keywords:

• dominant logic
• managerial cognition
• organisational change
• public broadcasting
• path dependency

Additional information

Notes on contributors

Päivi Maijanen

Päivi Maijanen-Kyläheiko, PhD, is a post-doctoral researcher of strategy research at the School of Business and Management at Lappeenranta University of Technology. Her research interests are in organizational strategic renewal and change management. In particular, her research focuses on media’s ability to cope with the constantly changing digital media environment.