Why is media management research so difficult – and what can scholars do to overcome the field’s intrinsic challenges?

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Lucy Küng

Lucy Küng is Google Digital News Senior Research Fellow at the Reuters Institute, University of Oxford and Visiting Professor of Media Innovation at the University of Oslo. She holds a PhD and Habilitation from the University of St Gallen, Switzerland, and an MBA from City University/Ashridge in London. She is also advisor and board member to media organisations in Europe. Her core research interests are strategy, digital transformation, innovation and leadership.