Indonesian radio business model: radio network

ABSTRACT

This study explores the Indonesian business radio model after the enactment of Broadcasting Law No. 32 of 2002. The growth of radio networks that are broadcasted through multi-platform can actually reach a wider audience. Moreover, the network uses one radio brand simultaneous content delivery with similar content, so listeners’ choices are limited. This radio network business model has continued to grow since the early 2000s, and there are 15 radio networks in Indonesia. This is contrary to the spirit of the Indonesian broadcasting law which encourages diversity of content and ownership. Using a qualitative method with in-depth interviews, this research shows that local radio is used as a tool for content distribution from the central network and the branch, and that is capitalist domination.

KEYWORDS:

• Media regulation
• ownership concentration
• radio business model: radio network
• streaming radio

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Kartika Singarimbun

Kartika Singarimbun is a lecturer at Communication Study at Postgraduate Programme, Institut Komunikasi dan Bisnis LSPR, Jakarta-Indonesia. She received her doctorate from Universitas Padjadjaran in 2019. Her research expertise includes media management, branding, and strategic competition media or communications industries. She has practically been in the radio industry for 17 years in different roles and companies.

Siti Karlinah

Siti Karlinah is an Associate Professor in Media Studies at the Faculty of Communication Sciences, Universitas Padjadjaran, Indonesia. Her research interests include health communication and social media.

Yuliandre Darwis

Yuliandre Darwis is the commissioner of Indonesian Broadcasting Commission.

Dadang Rahmat Hidayat

Dadang Rahmat Hidayat is the Dean of the Faculty of Communication Sciences, Universitas Padjadjaran, Indonesia. His research interests include media management, journalism, and strategic communication in politics.