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Articles

Commercial sport and local communities: a market niche for social sport business?

Pages 1411-1415 | Published online: 02 Dec 2010
 

Abstract

This article reflects on the contributions made to this special issue by the different authors. It further defines the concept of social business and proposes to apply the concept to sport, in order to generate a more sustainable, and more (social) value adding sport business environment.

Notes

1 M. Yunus, Creating a World Without Poverty: Social Business and the Future of Capitalism, New York: Public Affairs, 2007.

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