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Management, Marketing and Economy in Sports Organizations

Contestation, disruption and legitimization in women’s rugby league

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Abstract

Women’s professional team sport leagues have experienced a dramatic increase, yet research exploring the employment conditions and the perspectives the players involved is relatively sparse. The commencement of an inaugural rugby league competition for women in Australia and New Zealand provided a unique research opportunity to explore physical, sociocultural and organizational conditions and requirements of women athletes, and to identify inclusive management strategies and policies. Forty-nine perspective players for the professional competition were interviewed about their views on the transition of the women’s game from amateur to professional status and the associated management considerations. Two aggregate themes emerged from the interview data analysis: Gender identity and Institutional practice. The interview findings, together with an analysis of other women’s professional team sport enterprise agreements, informed decision making about the league’s size, duration and individual contract inclusions. Further implications for practice and future research are discussed.

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

3. The recommendations that we made to the NRL included: player rights and entitlements, club provisions, creating a safe and appropriate workplace for women, player pathways and development, promoting the game, development of women coaches and high-performance support staff, dual career / career transition, education and training, and the establishment of a Women’s Advisory Committee. The NRL has implemented most of the short-term recommendations and in September 2018 the inaugural women’s Premiership commenced with four NRL clubs fielding teams.

Additional information

Funding

This work was supported by the National Rugby League Research Fund (2017–2018).

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