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Abstract
European American ethnic festivals play an important role in the maintenance of folk traditions and ethnic identity in America. Many of these festivals were established during a mid-twentieth-century period of diminishing Old World identity among second and third generation immigrants. The celebrations sought not only to revive ethnic identification by highlighting customs such as cuisine, music and dance, but also to boost the local economy by tapping into a burgeoning tourism destination market. Wilber, Nebraska, home to a large population of Czech Americans, resurrected such a festival in 1962 that had not been celebrated since 1937, and this paper explores a number of geographical, historical, cultural and political factors contributing to its initial and continued popularity as a regional ethnic festival. Also discussed are the commodified cultural items, including food, polka music, craftwork and traditional clothing that provide Czech Americans a means to engage in and maintain a satisfying level of ethnic identity without exerting significant amounts of money and time. The Czech Festival continues to benefit Wilber economically with tens of thousands of tourist visits each year, and surveys indicate that the maintenance of ethnic customs and identity in the community is increasingly becoming dependent on the festival.
