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Acknowledgements
The study is sponsored by grants of humanities and arts (10YJC740126) of the Ministry of Education, China, and also financed by philosophy and social science grant (2010SJB740004) and Qing Lan Project of Education Department of Jiangsu Province.
Notes
1. Chen initiated the term ‘pragmatic identity’ in the project ‘Pragmatic Identity and Linguistic Communication’: New Century Excellent Talent Plan by Ministry of Education, developed it in his lectures ‘pragmatic identity: theory and practice,’ ‘identity principle: theory construction and its application,’ respectively, delivered at Hunan University in 10 April 2008 and in The 11th China National Pragmatics Conference (CNPrC11) held in Wu Han University on 22 July, 2009, further formulated it in his edited volume (2012) and monograph (forthcoming). Yuan borrowed the term to analyze show hosts’ pragmatic identity construction in radio-mediated business communication in his doctoral dissertation (2011) under Chen's supervision and explore Chinese self-address forms in the article (2012).