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ABSTRACT
The 3HO/Sikh Dharma International community has been mired in controversy since 2020. I study this community, focusing on efforts to cultivate and maintain legitimacy when it has been seriously undermined. Analyzing community-wide emails from key organizations within the larger 3HO/SDI community reveals legitimization strategies of community presentation. Specifically, my analysis of community-wide emails reveal an emphasis on portraying diversity, publicizing an interest in racial equity and DEI more generally, and linking Sikh practice in 3HO/SDI with Sikhs and Sikh practice in India. I find that, given their crisis of legitimacy, 3HO/SDI must adapt its community presentation and practices to survive.
KEYWORDS:
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 SDI email, July 7th, 2020; 3HO email, June 29th, 2022; KRI email, December 12th, 2021; SSSC email, March 18th, 2021.
2 There is likely variation in racial makeup of participants in different organizations affiliated with the community as whole, for example between SDI and KRI.
3 KRI email, June 7th, 2020.
4 3HO email, June 11th, 2022.
5 KRI email, August 10th, 2021.
6 KRI email, May 17th, 2022.
7 KRI email, July 14th, 2022.
8 KRI email, December 8th, 2021.
9 KRI email, April 7th, 2022.
10 3HO email, May 11, 2023.
11 SDI email, March 1st, 2022.
12 SDI email, March 17th, 2022; SDI email, March 30th, 2021; SDI email, March 11th, 2023.
13 SDI email, July 12th, 2022.
14 SDI email, April 19th, 2021.