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Abstract
This essay discusses the inspiration and gestation of van Hove’s latest project, the Mahjouba Initiative. Through this initiative, he aims to create a decentralized manufacturing model, enabling Morocco’s nearly three million active craftsmen to find a new role for themselves in contemporary society, through the production of electric mopeds for the local market on a grand scale.
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Eric van Hove
Eric van Hove is an African-born Belgian conceptual artist. He established his atelier, the Fenduq, in Marrakesh, after years of travel. Together with a team of Moroccan master craftsmen, he has initiated a consistent sculptural interrogation of the role of craft within modern society and the field of contemporary art. Van Hove has referred to his studio in the Maghrib as a “socioeconomic living sculpture producing affect and artworks alike”.