Friends from Afar?

Abstract

This research characterizes American media coverage of China’s Confucius Institutes and their related activities in the United States since their emergence more than 12 years ago. Although there are now more than 100 Confucius Institutes and 300 associated classrooms in the country, to date there has been no systematic study of how these Chinese government-sponsored organizations are portrayed in the American press. This study presents a content analysis of 426 articles mentioning these efforts at the heart of China’s public diplomacy endeavors since 2003. Determining that fewer than half of the articles did more than mention these organizations, we dedicate particular attention to the 183 examples that do focus specifically on Confucius Institute and classroom activities across the country. While results point to some differences in tone, framing and sources across university, local, state, national and international news outlets, we find that the majority of coverage focuses uncritically on these Chinese institutions without providing broader context about China’s rationale for engaging in such activities. The implications for China’s public diplomacy efforts in the United States are considered.

KEYWORDS:

• China
• Confucius Institutes
• content analysis
• framing
• journalism practice
• public diplomacy

Notes

1 “International newspapers” refers to the international editions of American media organizations such as The Wall Street Journal Asia Edition.