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ARTICLES

Casteless, Raceless India: Constitutive Discourses of National Integration

Pages 221-240 | Received 04 Aug 2011, Accepted 28 Nov 2012, Published online: 17 May 2013
 

Abstract

This study analyzes the Indian Government's “official” national integration campaigns from the pre-liberalized era, and the Times of India's “Lead India” campaign from the post-liberalized era. It discusses how these national discourses constitute a homogeneous Indian people based on an idealized depiction of “unity in diversity” and a “youthful,” modern India. Such discourses depict a casteless, raceless Indian people, and ignore the disenfranchised groups excluded from India's march toward globalization. This article reveals the far-reaching consequences of the absence of racial and caste identity discourses within the political and cultural ideology of postcolonial India.

Additional information

Notes on contributors

Purba Das

Purba Das is an Assistant Professor of Communication Studies, Ohio University

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