Affordances in blockchain-based financial recommendations concerned with life events and personalities

ABSTRACT

Blockchain technology creates the possibility for developing knowledge-intensive goods. Only a few studies in Affordance theory deal with investigating blockchain. This paper aims to discover affordances in blockchain when designing an AI-based financial recommendation system as a decision support system. The design thinking methodology was extended with machine learning and business process modelling to discover financial offerings, digital objects to be tokenised, advantages gained from the tracing affordances and consensus mechanism, and the role of smart contracts for each persona. The implementation of discovered blockchain-based applications requires a multichain framework to meet the requirements of design affordances.

KEYWORDS:

• Blockchain
• affordance theory
• machine learning
• business process modelling
• design thinking
• servitization

Acknowledgments

The implementation of Project GINOP-2.2.1-18-2018-00010 was financed by the National Research Development and Innovation Fund, which supported the Competitiveness and Excellence Cooperation Program.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Supplementary material

Supplemental data for this article can be accessed online at https://doi.org/10.1080/17517575.2022.2081935

Notes

1. https://www.kaggle.com/ydalat/lifestyle-and-wellbeing-data

2. Data collected from a Global Work Life balance survey in partnership with http://www.authentic-happiness.com, http://www.360living.co and http://www.guidebienetre.org