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Vulnerable warriors: the atmospheric marketing of military and policing equipment before and after 9/11

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Pages 482-498 | Received 15 Jan 2016, Accepted 12 Feb 2016, Published online: 16 Jun 2016
 

ABSTRACT

In this article, we analyse changes in the circulation of advertisements of policing products at security expos between 1995 and 2013. While the initial aim of the research was to evidence shifts in terrorist frames in the marketing of policing equipment before and after 9/11, our findings instead suggested that what we are seeing is the rise of marketing to police as “vulnerable warriors”, law enforcement officers in need of military weapons both for their offensive capabilities and for the protection they can offer to a police force that is always under threat.

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Anna Feigenbaum

Anna Feigenbaum is Senior Lecturer in the Faculty of Media and Communications at Bournemouth University. Her book Tear Gas: From the battlefields of WW1 to the Streets of Today is out with Verso in May 2017.

Daniel Weissmann is a postgraduate student at Bournemouth University where he is studying communication, psychology and policing in the digital age.

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