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Abstract
Moblogs are sites where people can upload mobile phone photographs and engage in social interactions. Web based media allow for users to become producers as well as media consumers. What role do the photographs play in the process of communication that occurs in moblogs? How do the everyday media practices that arise in such sites reveal what consumers make of the media they consume? When people communicate in moblogs, they draw on conventions used in mass media such as advertising, television, films, and newspapers, as well as snapshot photography and in photograph albums. The article argues that mobloggers remix and transform these conventions into a new vernacular, by remediating oral and visual modes of communication.
Notes
1 A blog is a regularly updated website where the entries are displayed in the order of publication, the last entry at the top of the web page.
2 A wiki is a website designed to be edited by several people. The most well-known application is the encyclopedia Wikipedia.
3 It is also possible to publish sound files, video clips or plain text.
4 The research has been carried out 2006–08 within the project “From Celluloid to Pixels. Network and Ritual Around e-Cinema and Mobile Phone Camera” funded by the Swedish Research Council. The project leader was Magnus Mörck. The aim of the project was to study emergent media practices in digital visual culture.
5 The first survey was carried out 24 May–7 June 2007 and was answered by 120 members out of 2000, most of whom were inactive. 284 members were active, i.e. had posted at least one picture during the survey period. Questions were posed about why they had started blogging, and if they thought moblogging had developed their writing skills or picture making skills. The second survey with follow-up questions about blogging procedure, picture preferences, feedback, and personal integrity, was sent out to 50 people and answered by 30.
6 Mobilblogg.nu contains over 140,000 pictures, increased by around 200 per day.
7 “Det har blivit som en dagbok full med bilder och kommentarer. Jag kan gå tillbaka och se var som hände i mitt liv för ett år sen och se vad mina kompisar tyckte om det. När det händer saker i livet så kan det vara kul att se utvecklingen.”
8 “Det är kul med kontakt och respons från andra bloggare. Det blir tydligt att det händer något spännande/roligt/stimulerande i vardagen varje dag. Lite för att ventilera mina åsikter om saker och ting. Samt att det blir som en dagbok. Kan heller inte sluta kommentera andras roliga bilder.”
9 “Först och främst: Poängen med min blogg är att visa roliga, intressanta händelser och företeelser i vardagen snarare än att dokumentera mitt liv. Dokumentationen av mitt liv är en liten (utfyllnad) av bloggen.”
10 “En del använder mobilblogg.nu för att dumpa familjealbumet någonstans. Bilderna saknar helt allmänintresse.”
11 “Jag är smått allergisk mot ogenomtänkta 'barnbloggar' som bara är riktade till farmor.”
12 Examples of this are http://mobilblogg.nu/AnnaPanna, http://mobilblogg.nu/Hyndan.
13 The same applies to other Internet meeting places. Sveningsson refer to the “informal and playful ambiance generally prevailing in chat rooms” (168). In a study on interpersonal mobile communication, the term ‘visual sociability’ was used to describe the interaction (Koskinen et al. 36–37).
14 The advertising campaign for Canadian club, “Damn right your dad drank it”, draws on such connotations. <http://www.fightboredom.net/2008/06/damn-right-your-father-drank-it.html>.
15 Glenfiddich has started a web-based community as part of a new marketing programme in 2009. <http://www.whiskyintelligence.com/2009/05/glenfiddich-launches-global-crm-programme-featuring-online-community/>. There are also blogs on whisky in general, such as WhiskyGrotto.com.
16 Saphira, Finally Friday. <http://mobilblogg.nu/Saphira/2007/08/24/13:02:04/antligen_fredag.html>.
17 Yoakeem, Äntligen fredag. ;). <http://www.mobilblogg.nu/yoakeem/2005/07/01/18:25:54/antligen_fredag_.html>.
18 See for example John Hedgecoe, Photographer's Handbook Ebury 1992 or John Hedgecoe How To Take Great Photographs, Collins & Brown 2001.
19 See for example Titus 3:3–7. <http://www.esvliterarystudybible.org/search?q=Titus+1>.
20 See for example <http://www.lifeormeth.com/#/faces-of-meth/4514974755>; <http://www.cclockwood.com/stockimages/hurricanebeforeandafter.htm>.
21 Detroit, Före och Efter., http://mobilblogg.nu/Detroit/2007/10/22/20:28:04/fore_och_efter_.html>.
22 plymen, Hos frisören <http://mobilblogg.nu/plymen/2006/10/26/17:53:18/hos_frisoren.html>; Slutresultatet <http://mobilblogg.nu/plymen/2006/10/26/17:22:42/slutresultatet.html>; Innan klippningen <http://mobilblogg.nu/plymen/2006/10/26/17:17:49/innan_klippningen.html>.
23 See e.g. the Swedish comic magazine Galago, and artist Coco Moodysson. These everyday stories are especially common among younger female Swedish comics artists.
24 bigo, Hmmm är det inte en ring man ser... Eller 2 kanske! <http://mobilblogg.nu/bigo/2007/04/10/13:32:01/hmmm_ar_det_inte_en_ring_man_s.html>; AnnSofi, Förlovning <http://mobilblogg.nu/AnnSofi/2007/04/10/21:46:11/forlovning.html>; Vicky, Två blir en <http://mobilblogg.nu/vicky/2008/02/29/21:17:40/tva_blir_en.html>.
25 E.g. <http://webbisar.gp.se/>.
26 The authentic voice of the social network sites has been explored in a bus stop advertising campaign in October 2009 by a Swedish trade union, Handels. The union tries to reach out to young people with information about worker's rights by mimicking a Facebook dialogue. See <http://www.handelscity.se>.
27 Limited in size to 140 characters, the same as text messages.
28 Mobilblogg.nu is growing, according to a newsletter from the moderators in June 2009.
