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Articles

Politics, sustainability and innovation in fast fashion and luxury fashion groups

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Pages 46-56 | Received 29 Sep 2021, Accepted 09 Aug 2022, Published online: 25 Aug 2022
 

ABSTRACT

The paper discusses the research carried out to analyse to what extent the 2030 Sustainable Development Goals defined by the United Nations, the UN Fashion Industry Charter for Climate Action, and the Fashion Pact influenced the policies and practices of the signatory companies. Four of the ten fashion companies founding signatories of the UN Fashion Charter and the Fashion Pact were selected: Inditex, H&M, Burberry, and Kering. They represented two segments: mass-market and luxury. A thorough analysis of information publicly available from the fashion companies and organisations related to them was accomplished. The concept of National and Regional Innovation Systems was explored as a framework, for analysis and decision-making processes. The results showed that political initiative was decisive in guiding companies in their sustainability strategies, and collaborative activities with other companies, from new based-technology companies (NTBFs) to logistics.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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