Incorporating passenger perceived service quality in airport ground access mode choice model

Abstract

This article presents the incorporation of air passenger perceived service quality in the calibration of airport ground access mode choice model. Structural Equation Modelling is used to construct a ‘satisfaction’ latent variable to relate air passenger perception on the airport ground access modes with the characteristics of the trip and of the passengers themselves. The ‘satisfaction’ latent variable is incorporated into the discrete choice model, which is used for evaluating the ground access modal split pattern at Hong Kong International Airport (HKIA). The model results indicated that satisfaction level is associated with mode utility. By incorporating the ‘satisfaction’ latent variable into the discrete choice model, air passenger ground access mode choice behaviour is then modelled more precisely. Hence, a better understanding on the demand for various ground access mode choices at HKIA can be obtained.

Keywords:

• air passenger behaviour
• ground access mode choice
• perceived service quality
• structural equation modelling
• discrete choice model
• Hong Kong international airport

Acknowledgements

The authors wish to thank Dr Stephen W.K. Lam, Manager (Land Transport and Communications Division) of the Hong Kong Airport Authority, and his team for their assistance, advice and resources supplied for this study. The work described in this article was supported by two grants from the Hong Kong Research Grant Council of the Hong Kong Special Administrative Region to the Hong Kong Polytechnic University (Project Nos. PolyU 5184/05E and PolyU 5202/06E), and a research studentship from the Hong Kong Polytechnic University.

Notes

Note

1. The values are in 2005 dollars. Derived from the 2002 values in 2002 dollars based on Composite Consumer Price Index decline (−2.32%) between 2002 and 2005.