Development and Validation of a Facebook Relational Maintenance Measure

Abstract

This manuscript details the construction of a measure of Facebook relational maintenance behaviors. The first study generated an item pool by drawing from previous qualitative investigations and adapting an established relational maintenance scale. Participants were then invited to evaluate these items in order to establish face validity. During study two, participants were asked how often they used the behaviors represented in these items to maintain a specific friendship. Exploratory factor analysis was conducted to determine the underlying structure of these items; three latent factors emerged, social contact, response-seeking, and relational assurances. This factor structure was then assessed using confirmatory factor analysis during phase three. Study three participants were also asked to complete measures of friendship quality, Facebook intensity, and online social communication. The relationship of the three factors of Facebook relational maintenance to friendship quality, Facebook intensity, and online social communication suggests convergent and discriminant validity for the Facebook relational maintenance measure.