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Communication Methods and Measures Volume 10, 2016 - Issue 2-3: Measuring Media Exposure in a Changing Communications Environment
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Augmenting Survey and Experimental Designs with Digital Trace Data

Jeffrey BoaseInformation and Technology and Faculty of Information, University of Toronto, Mississauga, Ontario, CanadaCorrespondence[email protected]
Pages 165-166 | Published online: 20 Apr 2016
 
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ABSTRACT

How might researchers effectively integrate digital trace data into these classic research designs? Rather than focusing on the validity or reliability of digital trace data, this article explores this question through the discussion of two studies.

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