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Continuing Education

Mail Survey Return Rates Published in Health Education Journals: An Issue of External Validity

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Pages 19-23 | Published online: 22 Feb 2013
 

Abstract

This study assessed mail survey return rates published in seven general health education journals for the 13-year period, 1990–2002: American Journal of Health Behavior, American Journal of Health Education, American Journal of Health Promotion, Health Education & Behavior, Health Education Research, Journal of American College Health, and the Journal of School Health. A significant difference in mail survey return rates across the seven journals was found. Also, published mail survey return rates significantly increased from 1990–1995 (M=61.8%) to 1997–2002 (M=65.5%). All of the journals had published a noteworthy percentage (10–26%) of their mailed survey research studies with return rates of less than 50%. Finally, there was not a significant association between sample size and return rates of published mail survey studies. Researchers reporting mail survey research results in health education journals should expect to have return rates of 60% or greater. Yet, such return rates may still be considered a significant threat to the external validity of the findings.

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