An exploratory study of hospitality needs and preferences of U.S. Girlfriend Getaways

ABSTRACT

Girlfriend getaways (GGA) have grown in popularity over the past decade. Researchers have examined the motivations and experiences of women taking these trips, but have paid little attention to their hospitality needs outside of Asia. The purpose of this study was to examine the hospitality needs and preferences of U.S. GGA participants. A sample of 328 women who had taken a GGA completed an online survey on Amazon Mechanical Turk. Results revealed that the main reasons for taking a GGA were to spend quality time with friends/relatives, a break from routine, or to celebrate a special occasion predominantly in the beach or urban locations. Irrespective of trip purpose, cleanliness and safety were important attributes. GGA participants pursuing quality time rated communications and hotel core provisions as important. Preferences for three types of hotel (budget, mid-range, luxury) were examined for differences. Cleanliness, general safety, and communications were rated important irrespective of hotel type. Implications for hotels wishing to attract GGAs are discussed.

摘要

女友度假（GGA）已经越来越流行，在过去的十年。研究人员研究了这些旅行的女性的动机和经历，但他们对亚洲以外地区的好客需求却很少关注。本研究的目的是检查酒店需要和美国女友出游参与者。328个女人有了女朋友出游完成机械Turk在亚马逊在线调查样本。结果显示，以一个女朋友出游的原因主要是与朋友、亲戚的时光，从常规的休息，或是为了庆祝一个特殊的场合主要是在海滩或城市的位置。无论旅行目的如何，清洁和安全是重要的属性。女友度假者追求质量时间额定通信和酒店核心条款一样重要。对三种类型的酒店（预算、中档、豪华）的偏好进行了检查。无论旅馆类型如何，清洁、一般安全和通讯都被评定为重要。酒店希望吸引女朋友出游的影响进行了讨论。

KEYWORDS:

• Girlfriend getaway
• hospitality preferences
• hotel type
• trip purpose