Abstract
Project-based learning (PBL) is different from traditional didactic learning in that it utilizes a model that moves classroom activity out of the classroom and into the “real world.” An undergraduate recreation class in evaluation and a graduate recreation seminar in management agreed to participate in an innovative learning experience. Classes, and the instructional team, used multiple methods - secret shopper, multi-attribute utility technique, structured interview focus groups, and importance by performance analysis web surveys - to address several questions regarding management and evaluation in a public park and recreation agency. While this unique approach to student learning was sometimes confusing, frustrating, and difficult, class members planned an inquiry, collected and analyzed data, and reported their findings to the agency. The process of learning was unique and created opportunities for learning that challenged class members to examine how the selected techniques can be applied in an agency.