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Original Research: International

Radio in Botswana: A Critical Examination of its Growth and Dominance Across Botswana's Mass Media Landscape

Pages 197-211 | Received 04 Jan 2012, Accepted 14 Jun 2012, Published online: 13 May 2013
 

Abstract

To a certain extent, the position of radio in Botswana since the colonial period has benefited significantly from recent developments in the media. The potency of radio as a mobile medium; its usefulness for public dialogue and entertainment; and its effectiveness as a less sophisticated technology that is easily accessible and adaptable in remote communities, have ensured that radio remains the most preferred and dominant medium of mass communication in Botswana. The recent introduction of the Internet and digital communication technologies also meant that in Botswana, radio is appropriately situated in the World Wide Web and mobile phones.

Notes

This research was supported in part by a grant from Friedrich Ebert Stiftung Foundation, Gaborone.

Additional information

Notes on contributors

William Ofentse Lesitaokana

William Ofentse Lesitaokana (M.A., Emerson College, 2008) is a doctoral student at Griffith University in Australia in Humanities and Social Sciences. He has taught courses in New Media and Mass Communication in Botswana. His research interests include digital media technologies, new media theories, youth cultures, and ethnography.

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