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Original Articles

The Political Economy of the Radio Personality

 

Abstract

In music radio broadcasting, radio personalities (presenters, hosts, DJs) have traditionally been of critical importance to programming success. In this article, I seek to add to the understanding of contemporary developments within radio, especially music radio, through focusing on the presenter from a political economy perspective. How do new business models and technologies affect the performances and forms of talk developed by presenters in contemporary radio? What new roles are assigned to presenters in commercial music radio? How are work practices and labor relations affected? The article shows how media convergence has impacted the work of radio personalities in traditional broadcasting.

Additional information

Notes on contributors

Fredrik Stiernstedt

Fredrik Stiernstedt (Ph.D., örebro University, Sweden, 2013) is a lecturer of Media and Communication Studies at Jönköping University, Sweden. His previous research concerns producers and production in a transforming radio industry. His other research interests are questions of labor in the media and cultural industries, material and ideological aspects of digital culture, and media and social class.

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