https://orcid.org/0000-0002-0608-2567
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Abstract
This study was conducted in an environment of widespread use of social media and mobile applications in the mass media. The general goal of the study was to analyze the use of WhatsApp in cybermedia, specifically in radio. A case study was proposed to examine the use of WhatsApp on the program Las mañanas de RNE, broadcast by Spanish National Radio. It was found that the public was very accepting of the program’s initiative to solicit WhatsApp voice messages, beginning in November 2015. The case study used audio files of a direct broadcast that included specific times for audience participation. The use of WhatsApp was accepted by the audience, in addition to the use of the conventional telephone, as a tool well-suited to listener participation in radio programming. Finally, the study highlights the importance of interactive, participatory spaces in broadcasts through the creation of synergies with new forms of online participation.
Notes
1. Although letters are slower means of communication than phone or online applications, the value and importance of these in the context of radio should not be ignored or undervalued. The efficiency and relevance of letters for the communications of both broadcasters and the public must be signaled out.
2. The variables used in the study were identified in a preliminary test based on an analysis of the June 1, 2016 program.
4. Our sincere thanks to Alfredo Menéndez and Ángela Fernández for their collaboration.
5. Dalet is software used in the production and transmission of radio programs and for the management and editing of sound files, among other things.
Additional information
Notes on contributors
Flávia Gomes-Franco e Silva
Flávia Gomes-Franco e Silva (Ph.D., Universidad Rey Juan Carlos) is an assistant professor and researcher at the faculty of Juridical and Social Sciences at Universidad Rey Juan Carlos (URJC) in Madrid (Spain).
Juliana Colussi
Juliana Colussi (Ph.D., Universidade Estadual de Ponta Grossa) is an associate professor and researcher at the School of Human Sciences at the Universidad del Rosario, Bogotá, Colombia.
Paula Melani Rocha
Paula Melani Rocha (Ph.D., Universidade Federal de São Carlos) is collaborator research at the Laboratory of Advanced Studies in Journalism at Campinas State University (LABJor—Unicamp). Researcher FAPESP. adjunct professor of the post-graduate program in Jornalism at the Ponta Grossa State University.
