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Abstract
AM radio is facing the battle of its life. Its audience has shrunk to a fraction of what it was just two decades ago. What is the primary cause of this swift decline? Is inferior audio fidelity the principle culprit, or are there other equally significant reasons why the senior electronic medium has failed to maintain a viable following? This essay contains an overview of the issues confronting the medium, a discussion of the literature devoted to the topic, and a call for more AM studies.