Better Wealth, Better Health: Wellness Hotel Attributes and Consumer Preferences in China

ABSTRACT

With consumers’ increased health awareness, the pursuit of healthy lifestyles, increasing wealth, and the growing aging population, the wellness hotel market has experienced significant growth in China. Following in-depth interviews and on-site observations with six experienced industry practitioners, 20 wellness hotel attributes were identified. In addition, a consumer survey was conducted to further evaluate the consumers’ attitudes and visit intentions toward wellness hotel attributes. The results contribute to the wellness hotel literature and provide important managerial implications for wellness hotel practitioners.

越富有，越健康:中国康养酒店的属性和消费者偏好摘要

随着消费者健康意识的增强、对健康生活方式的追求、财富的增加以及人口老龄化的加剧，康养酒店在中国发展迅速。 在与六位经验丰富的行业从业者进行深入访谈和现场调查后，本研究确定了 20 项康养酒店的属性。 此外，我们还进行了消费者调查，以进一步评估消费者对康养酒店属性的态度和访问意向。 本研究的结果对康养酒店文献做出了贡献，并为康养酒店从业者的管理工作提供重要的启示。

KEYWORDS:

• Wellness
• wellness tourism
• wellness hotels
• wellness attributes
• Chinese consumers

关键词:

• 康养
• 康养旅游
• 康养酒店
• 康养属性
• 中国消费者

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Zhihui (Linda) Li

Zhihui (Linda) Li is a graduate student in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong SAR, China. She is the Director at Horwath HTL Greater China and is responsible for the consultancy service and public research in China. She has led hundreds of projects covering hotel feasibility studies, tourism destination development strategy, corporate strategy, hotel asset management, etc. throughout China (E-mail: [email protected]).

Yixing (Lisa) Gao

Yixing (Lisa) Gao is an Assistant Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong SAR, China. She conducts research in the area of consumer behavior and services marketing with a specific interest in Corporate Social Responsibility issues in the service industry (E-mail: [email protected]).