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Abstract
Banff National Park located in the Canadian Rocky Mountains is in many ways a paradox: protected wilderness with a thriving private sector. While some argue that these are incompatible, others welcome the commercial presence within the park as a way to complement nature-based tourism and provide services for local residents in the town of Banff. The objective of this research is to use a Strengths, Weaknesses, Opportunities and Threat (SWOT) analysis to determine how to support the business sector in Banff National Park within a framework of national park regulations and the imperative need for sustainability.
Acknowledgements
This research was funded by a Faculty Research Grant from the Government of Canada through the Canadian Embassy in Washington, DC. The author would also like to thank Briana Walsh and Jyotishree Amatya for their research assistance with this project.
Notes
1. A search for the term “SWOT” results in 14 906 results in the Business Source Complete Research database.